CHALLENGE

Insurance comes with its own set of challenges - paperwork, bureaucracy and confusing jargon.

INSIGHT

With the world going digital and information grabbed with a touch of a button or a swipe of a screen, people expect even the most administrative of tasks to be done using their mobile.

SOLUTION

As part of the restructure of Allianz to launch the new direct insurance offering globally a new brand positioning was developed supported by assistance with their digital services and solutions and an ATL roll-out with five spots including a viral social clip two weeks before launch.

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