CHALLENGE
Traditionally known for its quality engineering and technology, consumers struggled with the Bosch human touch.
INSIGHT
Consumers are inundated with products, features and promises when all they need is a helping friend and an understanding of the product benefits and how it can make their life easier and convenient.
SOLUTION
A brand refresh with the strategic directive of having products in the home use and being digital first led to over 40 campaigns and 300 assets produced for roll-out in more than 70 countries globally supported by a significant investment in digital channels in order to stay true to the brand strategy.
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